Welcome!

I am an assistant professor at the Graduate School of Management at the University of California, Davis. My main research passion is to understand human behavior. As Albert Einstein once said, "of all the mysteries in the universe, people are the hardest for me to fathom". I believe that with our current abilities to gather, store and analyze vast amounts of social network data, we can at least try (hopefully, successfully!) to finally understand people. What is more, is that digital technology has given rise to new fascinating social behaviors. From sharing your everyday stories live on Instagram to posting your financial transactions online on Venmo, digital technology has changed the way people interact with each other, as well as, with businesses. 

I am currently interested in understanding consumer behavior in networked services; services whose value is a function of the number of customers they have and their underlying network topology. Empirically wise, I am using data from Venmo, a peer-to-peer mobile payment application, to understand the impact of heterogeneous social networks on customer activity and acquisition. Theoretically wise, my mission is to develop an integrated CRM framework that will account for a customer’s social lifetime value. This will allow networked services to better calculate the “true value” of their customers. I am also now extending this line of research on Blockchain data to explore in more depth the money trail dynamics. If you are interested in collaborating, feel free to shoot me an email.