ASSISTANT PROFESSOR OF MARKETING AND BUSINESS ANALYTICS AT UC DAVIS
Short Bio
Born and raised in Athens, Greece, my earliest memories resonate with an overwhelming curiosity about how the world works. I got my B.S. in Electrical Engineering and Computer Science from the University of Patras, Greece. I then moved to the US to fulfill my childhood dream of studying there. My academic pursuits brought me to Atlanta, Georgia, where I earned an M.S. in Operations Research from the Georgia Institute of Technology. I later continued my journey in Chicago, achieving my Ph.D. from the Kellogg School of Management at Northwestern University. Today, I serve as an Assistant Professor of Marketing and Business Analytics at UC Davis. Outside academia, I find joy in practicing yoga and Brazilian jiu-jitsu during my leisure time, as well as discovering what the world and new places have to offer.
Welcome!
I am an Assistant Professor at the School of Business, University of California, Davis, specializing in the analysis of human behavior and social networks. Echoing Albert Einstein's view that human nature is the hardest mystery in the universe to fathom, I leverage our modern capabilities to collect, store, and analyze extensive social network data to better understand this complexity.
My research is focused on the transformative impact of digital technologies on social behaviors. From sharing everyday stories in real-time on Instagram to disclosing financial transactions on Venmo, digital technology has revolutionized how people interact with each other and with businesses. My current research interest lies in understanding consumer behavior in networked services, where the value is intrinsically tied to the number of customers and their underlying network structure. I use empirical data from Venmo, a peer-to-peer mobile payment application, to explore the impact of diverse social networks on customer activity and acquisition. Theoretically, my goal is to develop an integrated Customer Relationship Management (CRM) framework that can account for a customer's social lifetime value, thus enabling networked services to more accurately assess the 'true value' of their customers. I am also extending this line of research to Blockchain data to delve deeper into the dynamics of financial transactions.
If you have any interest in collaborating or discussing these topics further, please do not hesitate to contact me via email.
​