ASSISTANT PROFESSOR OF MARKETING AND BUSINESS ANALYTICS AT UC DAVIS
Short Bio
Born and raised in Athens, Greece, my earliest memories resonate with an overwhelming curiosity about how the world works. I got my B.S. in Electrical Engineering and Computer Science from the University of Patras, Greece. I then moved to the US to fulfill my childhood dream of studying there. My academic pursuits brought me to Atlanta, Georgia, where I earned an M.S. in Operations Research from the Georgia Institute of Technology. I later continued my journey in Chicago, achieving my Ph.D. from the Kellogg School of Management at Northwestern University. Today, I serve as an Assistant Professor of Marketing and Business Analytics at UC Davis. Outside academia, I find joy in practicing yoga and Brazilian jiu-jitsu during my leisure time, as well as discovering what the world and new places have to offer.
Welcome!
I am an assistant professor at the Graduate School of Management at the University of California, Davis, with a primary research focus on understanding human behavior. As Albert Einstein aptly observed, 'of all the mysteries in the universe, people are the hardest for me to fathom.' I firmly believe that, with our present capacity to gather, store, and analyze vast amounts of social network data, we can make sincere efforts to unravel the enigma of human behavior, and I am committed to contributing to this endeavor.
Furthermore, I am intrigued by the profound changes in social behavior brought about by the digital age. From sharing everyday stories in real-time on Instagram to disclosing financial transactions on Venmo, digital technology has revolutionized how people interact with each other and with businesses. My current research interest lies in understanding consumer behavior in networked services, where the value is intrinsically tied to the number of customers and their underlying network structure. I use empirical data from Venmo, a peer-to-peer mobile payment application, to explore the impact of diverse social networks on customer activity and acquisition. Theoretically, my goal is to develop an integrated Customer Relationship Management (CRM) framework that can account for a customer's social lifetime value, thus enabling networked services to more accurately assess the 'true value' of their customers. I am also extending this line of research to Blockchain data to delve deeper into the dynamics of financial transactions.
If you have any interest in collaborating or discussing these topics further, please do not hesitate to contact me via email.